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Creativity – Process or Event?

It’s a common misconception that creativity is a one-time event. In reality, creativity is a process that everyone can (and should) engage in regularly.

There are four main stages of the creative process: preparation, incubation, illumination, and verification. Preparation involves gathering information and brainstorming ideas. Incubation is when you let those ideas percolate, often without consciously thinking about them. Illumination is the “Aha!” moment when a solution suddenly comes to you. And verification is when you test and refine your idea.

Of course, not every creative process will go exactly like this. But understanding the general steps can help you be more intentional and productive in your own creativity.

So next time you need to come up with a new idea, remember that it’s a process, not an event. Follow the steps, and you’ll be well on your way to success.

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